The Challenge
Razak Auto Service is a family-run automotive workshop in Petaling Jaya that's been serving the community for over 15 years. Despite their excellent reputation among existing customers, they were struggling to attract new business online.
Their problems:
- Website was outdated and not mobile-friendly
- Google Business Profile was barely filled out
- Only 15 Google reviews (most over 2 years old)
- Not ranking for any relevant local searches
- Competitors with worse service were getting all the online leads
Our Approach
We implemented our Visibility Foundation package:
Week 1: Foundation
- Rebuilt their website with mobile-first design
- Fully optimised their Google Business Profile
- Fixed NAP consistency across 25+ directories
- Set up Google Analytics and Search Console
Week 2-4: Reviews & Content
- Implemented WhatsApp-based review request system
- Created service pages targeting local keywords
- Added schema markup for better rich results
- Started Google Posts schedule
Month 2-3: Growth
- Continued review momentum
- Created content around common auto problems
- Built local citations and directory listings
- Monthly performance reporting
The Results
After 60 days:
- Ranking #1 for "car service PJ" and 12 other local keywords
- 3x increase in monthly enquiries through Google
- Reviews jumped from 47 to 112 (4.8 average rating)
- 65% of new customers now mention finding them on Google
The Client's Take
"I was skeptical about digital marketing at first — we've always relied on word of mouth. But Cloud showed us exactly what was happening and why. Now we're turning away work because we're so busy. Best investment we've made in 15 years.">
— Ahmad Razak, Owner
What Made This Work
- Focus on fundamentals — No fancy tactics, just solid local SEO basics done right
- Review velocity — Going from 2 reviews/month to 15 reviews/month sent strong signals to Google
- Patience + consistency — Results compound over time
- Data transparency — Ahmad could see exactly what we were doing and why